
Amazon
2020
Project
Amazon’s book marketplace lets third-party sellers list books and authors self-publish via Kindle, e-books, print, and audiobooks. This effort is to provide an easier way to navigate different formats so each business has good visibility, as well as more content to drive sales.
Role
UX Design lead
Responsibility
User research to understand TA
Built IA and user flows
Prototyping for internal & external testings
Delivered production-ready designs