Behind the scenes

Behind the scenes

Behind the scenes

Marketplace: Books

Marketplace: Books

Marketplace: Books

Amazon

2020

Project

Amazon’s book marketplace lets third-party sellers list books and authors self-publish via Kindle, e-books, print, and audiobooks. This effort is to provide an easier way to navigate different formats so each business has good visibility, as well as more content to drive sales.

Role

UX Design lead

Responsibility

  • User research to understand TA

  • Built IA and user flows

  • Prototyping for internal & external testings

  • Delivered production-ready designs

© 2025 George Chang. All rights reserved.

© 2025 George Chang. All rights reserved.