Amazon

Amazon

Amazon

Marketplace: Books

Marketplace: Books

Marketplace: Books

Amazon’s book marketplace lets third-party sellers list books and authors self-publish via Kindle, e-books, print, and audiobooks. This effort is to provide an easier way to navigate different formats so each business has good visibility, as well as more content to drive sales.

My Role

UX Design lead

UX Design lead

Team

6 designers, researchers & directors

6 designers, researchers & directors

Time

2020

2020

I redesigned key purchase and discovery flows for the Amazon Books marketplace, focusing on balancing business objectives and simplifying decision paths for readers. I defined the information architecture, created responsive user flows, and prototyped new interactions to improve clarity and engagement. I collaborated closely across Amazon and audible teams to deliver production-ready designs aligned with Amazon’s design system, accessibility standards, and business goals.

Product Snapshots

Product Snapshots

Desktop + mobile designs

Desktop + mobile designs

Dynamic buybox per business goals

Dynamic buybox per business goals

Enriched book and author profiles

Enriched book and author profiles

Behind The Scenes

Behind The Scenes

Design & content components

Design & content components

User interview-informed journey mapping

User interview-informed journey mapping