Behind the scenes

Behind the scenes

Behind the scenes

Creator monetization

Creator monetization

Creator monetization

Google

2021

Project

Google used to enable creators to earn through AdSense, YouTube monetization, but not directly on publishing platforms or search. This is a large experiment to allows creators to receive paid gifts from their readers, directly on their content platforms, powered by Search.

Role

Senior UX designer

Responsibility

  • User research to understand TA

  • Built IA and user flows

  • Prototyping for internal & external testings

  • Delivered production-ready designs

© 2025 George Chang. All rights reserved.

© 2025 George Chang. All rights reserved.