Google

Google

Google

News subscription funnel

News subscription funnel

News subscription funnel

Google lets users easily subscribe to and access premium news content from partner publishers using their Google Account. This effort focuses on a streamlined way for payments, cross-device access, and login.

My Role

Senior UX designer

Senior UX designer

Team

5 designers, researchers & directors

5 designers, researchers & directors

Time

2020

2020

I shaped the funnel for the News (subscription) App, designing a seamless path from article discovery to paid conversion. I conducted user research to understand reader intent, mapped the end-to-end funnel architecture, and prototyped interaction flows for internal and external testing. My work covered production-ready designs that balanced publisher goals, user clarity, and cross-platform consistency within Google's ecosystem.

Product Snapshots

Product Snapshots

Educational prompts

Educational prompts

Pay wall prompts

Pay wall prompts

Transaction flow

Transaction flow

Behind The Scenes

Behind The Scenes

Flow explorations per aggressiveness

Flow explorations per aggressiveness

Research per risk level

Research per risk level