Noba is a web3 company that builds an accessible crypto onramp platform for both end users and businesses. This effort involves main branding activities such as the visual guideline, brand tone and ultimately the official website.
My Role
Team
Time
I led user research to understand our target audience and inform product direction. I built the information architecture, user flows, and a custom design system from the ground up. Through iterative prototyping and testing, I validated key workflows and delivered production-ready designs that supported both B2B and B2C use cases.
